Lee Otto
Founder / President
With over 20 years of experience as a business owner and growth strategist, Lee Otto knows exactly what it takes to transform a small operation into an industry leader. He built his own construction and landscaping firm from an $80,000 startup into a $20 million enterprise, gaining firsthand insight into the high-stakes challenges of scaling a home service business.
Today, Lee leads AmplifyAI with a mission to help other owners break through growth ceilings. Serving as "The Compass" for his clients, Lee leads with a foundation of Christian values. He is driven by a philosophy of servant leadership, approaching every partnership as a steward of his clients' dreams. For Lee, business is a calling to serve the community with honesty, high integrity, and a genuine commitment to helping others succeed.
As "The Sustainer," Lee is also a passionate advocate for the mental and emotional well-being of entrepreneurs. Having personally navigated the immense pressures of scaling a multimillion-dollar company, he understands the dangers of burnout. He champions the idea that peak business performance is impossible without personal balance; consequently, he helps his clients build the systems and operational clarity necessary to thrive both professionally and personally.
When he isn’t helping businesses scale or mentoring owners, you can usually find Lee on the water. Whether he is out on his boat, paddle boarding, or hitting the links for a round of golf, he remains committed to the idea that a healthy, balanced life is the foundation for a successful business. He brings that same clarity and focus to every partnership at AmplifyAI.

